Hi, I’m Lauren
I help founders uncover the story, positioning, and messaging at the heart of their business.
Most founders know their business inside out.
The challenge is articulating it.
They've evolved. Their business has evolved. Their expertise has evolved.
But often their messaging hasn't kept up.
As a result, they find themselves struggling to explain what makes them different, creating content that doesn't quite land, or feeling frustrated that their marketing isn't reflecting the value they know they bring.
That's where I come in.
My background spans nearly three decades across journalism, communications, public relations, marketing, branding, and strategic communications.
I started my career as a journalist, learning how to ask better questions, uncover the truth beneath the surface, and tell stories that connect with people.
Over the years I worked as an editor, account manager in a public relations agency, marketing manager, project manager in a branding studio, and communications specialist for global brands.
Looking back, there has been one consistent thread through everything I've done: Helping people communicate clearly.
Today, I work with founders and business owners to uncover what makes them different, clarify their positioning, and articulate their value in a way that feels authentic, compelling, and impossible to ignore.
Through deep interviews, strategic questioning, and pattern recognition, I help founders discover the story that already exists within their business—but hasn't yet been clearly expressed.
My clients often tell me: "That's exactly it."
Because the biggest breakthrough isn't usually a new website, a content strategy, or a marketing campaign.
It's clarity.
The moment a founder finally understands who they are, what they stand for, who they help, and how to communicate it with confidence.
Everything else becomes easier from there.
When I'm not working with clients you'll usually find me in or near the ocean, surfing, paddle boarding, exploring, travelling, or chasing my next adventure.
Because life is too short for boring stories.
And just so you know who you’re working with…
I'm a Virgo and Projector 2/4 - detail-oriented, reliable, and a perfectionist (I take pride in doing things well!)
My parents taught me how to look after myself properly — cooking from scratch, being outdoors, and growing my own food
I've trained as a yoga teacher, studied naturopathic nutrition, and completed a vegan cooking diploma (but I'm not a vegan!)
I'm obsessed with the ocean – whether I'm surfing, paddle-boarding, sea dipping (and sauna-ing), or just soaking in the vibes
I'm a huge fan of adventure – skiing, surfing, helibiking, hiking, you name it.
